Pay per click is one of the brilliant ways of improving your sales several folds in a short duration of time, but only when you know what to look for. E-tenacious can help you attain these results via experts who have the most up-to-date and thorough knowledge on the subject along with all the nooks and crannies that you can think.
What is pay per click?
Ever searched for a service online or a product? Google shows 10 organic results each time you search, but the first page does have more results. The rest of the results are paid. They appear at the top of the search result, and they are the first results you see. There is a small box in front of the result to showcase that it is an advertisement and not an organic result. There are between 1 to 6 paid results for a keyword.
What does pay per click or PPC do?
With PPC, you get one of the topmost positions on search engine result pages. Getting to the zenith of SERPs is otherwise a very hard job, even with the best SEO experts; it can take months before you start showing up on the first page of result pages let alone the top position of the SERPs where the competition is high.
With PPC, you can get the position right off the bat.
How does it work?
The first thing to do in PPC is to search for long-tail keywords. These long-tail keywords should have less competition and more potential buyers.
Once, you determine the keywords, you would like to target, you bid for the same.
Why long-tail keywords?
When a person searches the keyword dress, it can be for several reasons. However, when a person searches for keyword blue sleeveless long dress, they are probably looking to buy.
Where should you use PPC?
Many platforms provide PPC services. Some of the well-known ones are Google, Amazon, and Facebook. However, you should choose one where you get maximum engagement. For some, its social media, for others it’s a search engine.
What does the bid include?
For Google:-
You will only need to put in the maximum bid that you are willing to pay. According to the other bids on the same keyword, the quality score of your website, and ad rank, the rate for the click will be decided.
Remember that it will cost you money when your link appears on the SERPs and more money when they click on it.
The terms and conditions of PPC can vary from platform to platform, including the cost deciding factors.
Conclusion:-
Pay per click is a service, and you will need a vast pool of knowledge to tackle it. With E-tenacious experts who specialize in PPC, you will get the services with ease.
The experts will first find the keywords which suit your niche and have less competition with more searches. Then, they will bid as per your budget.
You can link your account or set a capping limit on the money you are willing to spend.
Our team will look into the high performing keywords and the low performing one as well. We will then remove the low performing ones and find new keywords, given that your budget permits.
Then, its rinse and repeat.
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